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“I’ve been a Linx client for the past year and a half — and I have nothing but positive things to say about Amy & the team. This review is based on my actual experience as a (paying) client.

There are a few key things that you should know:

* BOTH men and women pay to be a part of the Amy’s network, so there’s a level of commitment on both sides that just doesn’t exist with other services. When Amy connects you with someone, you take them seriously.

* Amy’s screening process is extremely thorough. She really dives into what you’re looking for, really gets to know you, and really puts thought into the folks she connects you with. She asks questions that cover both the superficial and deeper down (say what you will, but both matter in dating!). For example – one of the getting-to-know-you tasks is to assemble both a scrapbook of photos of people (anyone) you find attractive AS WELL AS photos of people you’ve dated. Amy wants to see the spread between what you imagine you want and what you’ve actually shown attraction to — that’s key and clever.

* Everyone uses her! Critical mass / network effect is so important with a matchmaker — you can be confident that you really are getting into a pool of like-minded people. I signed up after independently asking 3 different friends (guys and girls) how they met their significant others, and all said “Oh, this awesome matchmaker named Amy Andersen.” So the network is great.

* The Linx process saves a ton of time. The social proof begins right at the start — Amy tells you that you’re going to like this person. Amy tells the other person that they’re going to like you. Neither of you are going to flake (or face the wrath of Amy). You know the other person is vetted. They know you’re vetted. This literally saves weeks in the traditional dating process of un-returned texts/calls, cancellations, changed-minds, etc. You can be assured that at least the first date is going to be a good one. And if there’s no chemistry, well, so be it, but that’s up to you 🙂

Anyway – that’s it. It’s worth the $$, it’s worth the time.

(PS – I ended up dating the FIRST person Amy set me up with for a year. So there ya go.)”

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Romance is alive and well — and it’s starting to become lucrative for dating startup Zoosk.

The San Francisco startup said that it’s current sales rate adds up to more than $90 million per year, an increase of more than 250 percent from a year ago. (Presumably, Zoosk is sharing its current “run rate” rather than the amount it earned last year, because the newer numbers are more impressive.)

Zoosk says it has more than 60 million registered users, and it points to comScore data showing the site placing number one or two (depending on the month) among the United States’ “personals” websites. 12.2 million of those users are active on the site in a given month, but that doesn’t count everyone who comes in through the iPhone and Android apps released last year, or the Zoosk Messenger desktop application, which is also new.

One factor in that growth has been Zoosk’s television ads, like the one below (which, coincidentally, briefly features a magazine that I contributed to).

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Zoosk is vying for the number one spot with Match.com. Co-founder and co-chief executive Alex Mehr said the showdown between Match and Zoosk is like a repeat of the battle between Monster.com and LinkedIn to become the site where you find a job. The older, more established services (Monster and Match) are basically “bulletin boards,” he said, while Zoosk is trying to build a real “social graph” through dating, where you can interact with the people you’re interested in and add them as friends.

“We can’t kill them and they can’t kill us … but we really believe that we are going to win,” Mehr said.

Match recently acquired another dating site, OkCupid, but Mehr said he doesn’t consider OkCupid a competitor since it’s free (the free and paid online dating worlds are separate, he said), and he added that he’s skeptical that OkCupid will be doing much innovation in the future.

As for Zoosk, the site makes most of its money from premium subscriptions — users can join, browse, and send a limited number of messages for free, but they have to subscribe if they want full access. They can also purchase virtual currency to buy virtual gifts.

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Zoosk has raised $40.5 million in funding from Canaan Partners, ATA Ventures, and Bessemer Venture Partners. Mehr said the company is around “cash flow neutral.”

[youtube=http://www.youtube.com/watch?v=jxG0yl1i_xA&w=640&h=385]

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